Web and Mobile Content Locking Offers
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What is a Content Locking Offer?
In the world of internet marketing, the term “offers” is used to describe advertisements. Whenever you see an ad served by ContentLocking.com, it is something that we would refer to as an “offer”. Each and every single offer within our system is unique and is available for you to review. On each and every content locker, file locker, and link locker, we automatically display the best offers available to your visitor based on the country they are from the performance of our offers. If your visitor is visiting from a mobile device, we will automatically display the best performing mobile apps available to their country.
The ContentLocking.com ad team will always make sure you have the best offers available to your traffic, which means you can completely skip this tutorial if you'd like. We merely provided this information here for those of you who would like a bit more control over which offers are shown to your traffic.
Viewing offers can be very helpful as you can look at their individual performance markers while, at times, making adjustments to improve your performance. Before we review the different elements of each offer, it should be noted that ContentLocking.com uses an cutting edge, proprietary algorithm to ensure that all offers are sorted and displayed in a way that ensures you are generating optimal revenue from both your web and mobile content locking efforts.
To view our offers from within the ContentLocking.com dashboard, you must first look to the menu bar on the left hand side. From there, you will want to select “Offers”. You will now be taken to a page where you see a list of offers. It is important to understand what you are seeing.
Starting on the left hand side moving to the right, you will see a various columns. Below are explanations for each.
Within this column you will see a drop down menu which allows you to keep the offer active or disable it for individual lockers or all lockers.
In this column you can see what the advertisement pages will look like for users who visit them. You can either view the thumbnail version or click on an image to see a larger version.
This simply tells you the name of the offer.
Only visitors from the country listed will be able to complete this offer. Our content lockers will automatically sort the offers for you so only offers that are available to your visitor's country will be displayed. For instance, traffic from France will only see offers available to France. If you plan on promoting an offer individually without the use of a content locker, make sure you only target traffic the offer is available to.
This is the amount you will receive for each time a visitor successfully interacts with the advertisement / offer.
Offer Earnings Per Click (EPC)
Earnings Per Click is the most important metric when guaging the performance of an offer. EPC tells you what your average earnings are in relation to your clicks. EPC stands for “earnings per click” and is a helpful metric to use when gauging the performance of an offer. For instance, if the offer payout is $1.00 and on average 1 out of 5 visitors completes the offer after clicking on it, the EPC for that offer would be 20 cents. Generally on content lockers, we show the offers with the highest EPC available to your content locking traffic.
Offer Conversion Rate
Like EPC, conversion is a helpful metric that allows you to gauge how an offer is performing. Conversion is displayed as a percentage and shows you the percentage of people who successfully interact with the ad for each person who clicks on it. For example, if 1 out of 2 visitors who click on your offer complete it, your conversion rate for that offer would be 50%. Keep in mind that it is very common to see offers with lower payouts show higher conversions and higher payouts show slightly lower conversions. This is due to the fact that higher paying offers typically require a bit more work from a visitor and lower paying offers require a bit less work. In the end, a low conversion or high conversion is always secondary to what you’re earning overall and we select the best blend for you.
This tells you the type of offer it is. For instance, a Mobile Pin Submit offer would mean that you visitor would need to subscribe to a mobile server in order to unlock your content. A download offer would mean that a user must download a file in order to unlock your content. A purchase offer would mean that user must purchase an item to unlock your content and so on.
Filtering Content Locking Offers
At the top of the page, you can also use our advanced search features to filter offers so that you can display only those you are looking for. You can either search by name / terms or filter by country or category. You can also see how offers are performing on specific lockers that you have by using the drop down menu under “Locker (stats)". Finally, you can change how many offers are displayed on the page at any given time. If you find that showing too many offers slows your system down, try reducing the amount, from our default 50, displayed on a single page.